3D animation for product advertising campaign
A communication agency contacted Mimetry to develop a social media advertising campaign aimed at promoting a new line of hair removal devices from a well-known brand. Based on the briefing provided, we proposed creating a series of 3D animated videos showing the product rotating over visually appealing backgrounds, enhancing its design and technology.
As the agency did not have any digital files, we received the physical devices and created high-resolution 3D models, accurately reproducing every detail of the original design. We developed realistic materials and textures, faithfully replicating the finishes, reflections and colors of the real product.
Once the 3D model was completed, we worked closely with the agency’s art director to define a selection of backgrounds, camera movements and compositions to showcase the device from every angle. The goal was to combine visual elegance with technical clarity, allowing viewers to appreciate both the product’s aesthetics and its functional features.
Details of the 3D modeling process created from the original physical product.
After the initial views were approved, we began the production of the animated videos. In total, 15 3D animations were created, adapted to different formats and aspect ratios for use on Instagram, Facebook, YouTube and other platforms. Initial renders were produced at low quality as previews, and once approved by the client, final high-resolution renders were generated.
To optimize costs and versatility, the animations were rendered at 4K × 4K, allowing square, vertical and horizontal versions to be extracted from each video without any loss of quality.
The final result was a collection of 3D advertising videos with a realistic, dynamic finish, fully aligned with the brand’s visual identity, designed to capture attention on social media and reinforce the perception of innovation and product quality.
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