AI Kitchens Project
For this project, our client — a well-known kitchen furniture manufacturer — needed advertising images for social media featuring women, men and children cooking in natural, everyday environments. The goal was to convey an authentic and emotional lifestyle, going beyond the furniture itself. Visual appeal, a casual and spontaneous look, and aesthetic consistency with the real finishes and colors of the brand’s catalog were essential.
We proposed generating the images using artificial intelligence (AI) in a square format, leaving space around the main subject to easily adapt them to horizontal and vertical formats. We prepared a creative moodboard and a visual briefing detailing styles, color tones and elements to be included, ensuring visual coherence across all assets.
The first generation phase included 500 AI-generated images, from which 50 were selected. After a second round of 300 newly refined images, the final 20 images were chosen for the campaign.
During the post-production stage, we carried out professional photo cleanup and retouching, correcting small imperfections and adjusting objects, colors and details. We also added decorative elements and enhanced the natural feel of the scenes.
Once the final versions were approved, we proceeded with the resolution enhancement and upscaling process, combining different AI techniques with manual photo retouching to achieve 8K-quality output, with sharp details and realistic color reproduction.
Comparison between the original AI-generated images and our final 8K image.
The final images were delivered in high, medium and low resolution, ready for use in digital campaigns, catalogs and social media, in square, vertical and horizontal formats (JPG, PNG and TIFF).
The result: a coherent, modern and emotional visual collection that reflects the client’s style and fully leverages the potential of AI applied to advertising imagery.
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