Articles about the professional use of AI-generated images in advertising and visual communication. Focus on real use cases, limitations, hybrid workflows with 3D, and the difference between amateur and professional results.
The right question before using AI Artificial intelligence offers new possibilities for image creation, but it is not a universal solution. One of the most common mistakes is using it because it is trendy or fast, without analysing whether it actually solves the communication problem. The key question is not whether AI can generate an…
The problem is not AI, but how it is used Artificial intelligence has democratized image generation, but it has also multiplied mistakes in commercial environments. Many AI-generated images look striking at first glance, yet fail to meet the basic requirements of professional visual communication. The issue is not the tool itself, but the lack of…
Communicating without a product: an increasingly common scenario In many current projects, visual communication begins before the product physically exists. Design phases, commercial validation, internal presentations or pre-launch campaigns often require working without a real object to photograph. Artificial intelligence opens up new possibilities in this scenario, but using it without proper control can also…
The big misconception about AI-generated images The ease of generating images with AI has created the idea that the result is “ready to use”. In real advertising contexts, this is rarely the case. AI-generated images usually work as a starting point, not as a final deliverable. Without a professional post-production process, they present limitations that…
The rise of AI in advertising imagery AI-generated imagery has radically changed the way visual content is produced. Today, it is possible to create scenes, products and visual concepts in a matter of minutes. However, this accessibility has also created a distorted perception: not every AI-generated image is suitable for professional advertising. There is a…